How PR works.

In case you've ever wondered...this is what PR people do with survey data.

Airlines and Government Offices Rank Bottom of Global Customer Service Survey

Cable and Telephone Companies Next on 'World's Worst' List According to Consumers

San Francisco, Calif. August 9th, 2007 - McCullochblog, a globally-renowned publisher of commentary on current affairs and domestic events, today unveiled the results of a global customer service study which revealed the organizations from whom consumers expect to receive the worst in customer service.

The study, conducted by pollster Vizu amongst individuals in the highly sought-after working professional, aged 18-40 bracket, revealed that 44% of consumers expect to receive the 'worst service' from airlines and government offices. 33% of respondents said they expected 'abuse...if you're lucky' from cable and telephone companies. Other organizations singled-out as providing poor service included: taxi drivers (22%), Internet service providers (11%) and buses (11%).

"Suffice it to say we've received numerous travel vouchers from United Customer Service to make up for their many mistakes," said Stephanie Datta of Burlingame, in a comment representative of the feedback provided by those polled. She added: "...which then cause more issues, but that is another story."

"There was a time when flying used to be considered glamorous. Not any more, clearly." said David McCulloch, Managing Editor, McCullochBlog. "I think the industry needs to find a great image consultant to address these perceptions. Me? Oh, I charge $400 per hour. Why do you ask?" he added.

Representatives of airlines, government offices, telephone and cable companies were not contacted to respond to the survey, but if they had been they probably would have put its authors on hold for ages.

- ends -

Comments

[Ian]

PR People... How would we live without them?

[Matt]

Very good, but I would have chopped down your first paragraph if you'd been my AE :-)

[David]

Fair point, Matt. That first paragraph does have a slightly awkward cadence.

Poddy - you love it. You know you do.

[Kevin Keegan]

NEWS FLASH
Footy update - Posh Makes Becky Play So She Can Shop and Spend His Quid

Becky finally played and bent a couple in last night’s 3rd Division match by Los Angeles. Responding to his wife’s demand for more Quid so that she could continue shopping for expensive items in LA, Becky actually played in a match and scored a goal and had an assist.

Meanwhile, outside of the 5,000 fans who attended the match, the rest of the U.S. collectively yawned and went back to concentrating on upcoming NFL pre-season games, the baseball pennant races and the Little League World Series (which will draw more fans than any 10 footy matches in the States!).

[Stephanie]

You are TOO funny. I love that you call it a global survey, which, technically, it is... but isn't that stretching it a tad?